I was surprised to have been contacted a few months ago by an editor in London who was looking for my take on creativity and business. After sending two possible entries for the September/October 2016 edition of The European Business Review, they accepted both. Stay tuned for more in the November/December 2016 edition. > Click to download September/October 2016
Translating marketing-speak into a strategic tool will help you and your team create better work. Use these 11 points to develop your own brief, and learn what questions to ask when the information you’re given falls short.
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There’s a lot to manage when presenting your ideas to a client and too much at stake to show
up unprepared. These 7 points will help you navigate difficult waters, anticipate problems and steer the conversation away from the cliff.
Read full article on HOW.