SCHOLASTIC BOOK CLUBS
These book clubs from Scholastic are commonplace in American schools, so it only made sense that they would expand to manage this online. My old friend Ray Wood and I reunited to divide and conquer this mammoth website. The concept for the site is one that uses kids, dimension and a wrapper that changes with the seasons to communicate joy of reading.
One of the most iconic brands in America wanted a place to drive consumers for coupons and recipes to promote its portfolio of brands. This new lifestyle approach promoted a new tagline and focus on the brand’s breath of product and the wholesome ingredients inside.
I was one of two art directors tasked with this massive project. The site is a mix of interactive elements and product templates. We wanted the same natural look at the heart of the Aveeno products.
THE JOEL GODARD IDENTITY
Former Conan announcer Joel Godard needed to promote himself after the show moved to the west coast. The goal was to brand Joel apart from Conan in a way that would differentiate him from just another voice-over comic. The concept uses the phonograph as a vehicle to communicate Joel Godard’s talents and abilities through sound. The typography references Paula Scher & Toulouse Lautrec to communicate humor.
OPUS 3 ARTIST REDESIGN
This management company renamed itself and needed a redesign to go with it. I approached the design in a manner that made its artists' the hero.
ILLY BEAUTY HAS A TASTE
Brouillard developed the Beauty has a Taste campaign for illy USA. The campaign was extended into an exhibit held in the Time Warner Center in New York City. The campaign asked viewers to submit a word that answered the question, What's your idea of beauty?