The Davis Group

Six years ago I stumbled into a strategy meeting and realized that becoming the designer who also understood the business side of advertising and design would differentiate me. This has helped me to infuse creativity into solving business problems rather than restricting it to the execution. This personal approach is the same philosophy I employ when seeking creative business solutions for my clients. Below are some of the agencies, professional organizations and universities I've been a part of during my career. My approach as a creative, strategist and communicator has been honed through these experiences and is the foundation that I build my practice on. The Davis Group offers Integrated Marketing Strategy, Multi-Channel Campaign Development, Creative Direction, Branding and Design. Let's talk about your business needs today.


Creative Strategy and the Business of Design

Learn about the role you can play as a creative in business. If you’re a professional designer, you know what it’s like to lose creative battles. Design and marketing have changed from a purely idea-centric field, to one that has to provide creative business solutions. Marketers now hold agencies and designers accountable for their creative ideas, and as a result, success is measured in conversions and marketing ROI. The creative who understands the business of design is king (or queen). In this course, you’ll learn how to integrate business considerations into your creative strategies. Learn how you can play a role in the conversations that usually happen before and after a brief is dropped on your desk. If you know how to participate in that dialogue, your work will be more closely aligned with the needs of the client and their business. See what past students are saying about the course or click for a sample outline of the online workshop. Use code HOWU2014 when registering for a discount.

Creative Strategy and The Business of Design is one of the many offerings at HOW Design University. This is a video about the importance of staying relevant by adding to your skills.
The Creative Strategy Framework is at the heart of Douglas' approach. Here, is a time-lapse view of his approach in an onsite concept class. This method was developed combining his agency experience and competitive strategy techniques he learned (and later taught) at New York University.



Whether I'm helping working teams with a tailored training or corresponding with my online students via HOW DESIGN University, the classroom provides an outlet to share what I've learned. My design experience plus business school training gives me the unique position of being able to translate business concepts to designers or articulate design thinking to business people. I enjoy teaching creative teams who want to be more strategic, writing curriculum as a consultant or lecturing in person. Let's begin the conversation about your professional development needs today.

Uniquely Positioned

Brooklyn-based Douglas Davis enjoys being one of the variety of voices needed in front of and behind the concept, marketing plan or digital strategy. Since 1999, he has been a Freelance Art & Creative Director specializing in multi-channel solutions. Douglas began his interactive advertising career as a digital designer for various media properties and agencies including CondeNet, ESSENCE Magazine, JWT/Brouillard, Tribal DDB, Deutsch, Greater Than One and G2 Direct & Digital. While Associate Creative Director at JWT/Brouillard, he was responsible for founding and co-directing the company's Interactive division. In 2011 The Davis Group was formed and continues to offer Douglas’ strategic solutions to client branding, digital and design problems. 

Douglas holds a B.A. in Graphic Design from Hampton University, an M.S. in Communications Design from Pratt Institute and a M.S. in Integrated Marketing from New York University. Douglas has been an Adjunct Professor in the Integrated Marketing Department at New York University and is currently Associate Professor of Advertising and Graphic Design within the City University of New York at New York City College of Technology. In addition to client work and giving back in the classroom, Douglas was appointed to serve on the advisory board for New York City's High School for Innovation in Advertising and Media (IAM). His advertising and academic experience aided him in authoring IAM's CTE curriculum for the first advertising high school in the country.

Drop Me A Line

Whatever your needs, from logos and identities to creative strategy training, I’m interested in working with talented people who take risks when seeking solutions. I'm open to the range of possibilities from speaking engagements to custom course design. Let's begin the conversation on how I can help.

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