HSBC: TANGRAM CAMPAIGN
The Tangram is an ancient Chinese puzzle, consisting of 7 geometric shapes. The ECD at Brouillard Jamie Ambler used this game as a metaphor for the global solutions of HSBC’s Corporate Investment Banking and Markets division. Each business line was represented as one of the 7 pieces of the Tangram. I was a supporting art director called in to help execute the three phases of this massive piece of business.
Council For Economic Education
The Council for Economic Education (CEE) is the leading organization in the United States that focuses on the economic and financial education of students from kindergarten through high school. I art directed a consistent brand look and feel for their CEE Report newsletter and the design of their research findings, The Survey of The States. Download a copy of the original from the CEE website here.
PERKA Acquisition Campaign
This startup based in Portland, Oregon, and New York City needed to define its brand and launch its smart loyalty program. I conceptualized, designed and directed a targeted direct mail acquisition campaign to acquire new customers with test options and email.