In this situation, you’re offering three logo options for one price. There is no strategy behind the options; they’re just creative choices. There's another way.
You’ve researched the brand. You’ve pinpointed the right media channels. You’ve written taglines. You’ve designed logos. You’ve narrowed down your creative solutions to three that you want to show the client. You’re ready to show them your scenario analysis.
Remaining relevant as a creative professional takes more than creativity—you need to understand the language of business. The problem is that design school doesn’t teach the strategic language that is now essential to getting your job done. Creative Strategy and the Business of Design fills that void and teaches left-brain business skills to right-brain creative thinkers. You’ll learn about the business objectives and marketing decisions that drive your creative work.
Professor Douglas Davis, Department of Communication Design, has spent years telling his students that remaining relevant as a creative professional takes more than creativity—it also takes an understanding of the language of business. Douglas began as a designer in the digital advertising industry and has evolved into a strategic expert known for his creative business approach. His new book, Creative Strategy and the Business of Design (HOW Books, 2016), teaches left-brain business skills to right-brain creative thinkers, filling a void in design curricula.
In this series, Douglas Davis answers designers’ persistent questions about career development and managing relationships in the workplace. To ask more design career questions, reach out to us on Twitter with hashtag #AskaDesigner.
The pressure, lack of time and chaotic process we create in often defines what's possible. Most of the time, as a result we settle for good enough rather than great. But it doesn't have to be this way. Even in our deadline oriented, give-it-to-me-yesterday grind, it is still possible to find the inspiration that makes what we do fun. All you need is a little visual language.
This session will demonstrate simple creative tactics that will help you turn research into insights and turn insights into a variety of creative business solutions. Though originality can't come from templates, recipes or formulas, it doesn't mean that a little structure can't provide inspiration. Using the words behind the pictures, this session is designed to help you harness the chaos of the creative process to craft words that inspire visual solutions. More>
