HOW DESIGN LIVE Podcast Interview with Ilise Benun – Douglas on Speaking the Language of Business

If you are losing battles with the marketing people because you don’t have the vocabulary to justify your design instincts, listen to the latest HOWLive podcast interview with Douglas Davis, author of the new book, Creative Strategy and the Business of Design. He talks with Ilise Benun, founder ofMarketing-Mentor.com and Partner for HOW Design Live’s new Creative Entrepreneur program, about the mission he’s on to teach left brain business skills to right brain creative thinkers so you can have a seat at the table — without feeling like you’re crashing the party. Click to listen >

Douglas Davis guest on School for StartUps Radio this Thursday July 30th

Douglas will be a guest on Keynote Speaker and McGraw-Hill Bestselling Author SBA Award Winning Radio Host Jim Beach's talk radio show, School for StartUps Radio. Listen Live on Thursday on AMFM 247 Radio click to listen here (starting 27:18) >

Look Inside the Target’s Head: Seeking Inspiration Within Brands & Products

Reaching your target is a lot easier when you know the brand well. It can be tough to nail down exactly what a brand is nowadays, though. Brand legend and American Institute of Graphic Arts (AIGA) medalist Walter Landor puts it this way: “Products are made in the factory, but brands are created in the mind.” Read more >

Spice Up Your Pitch Life: Taking Your Scenario Analysis to the Next Level

You’ve researched the brand. You’ve pinpointed the right media channels. You’ve written taglines. You’ve designed logos. You’ve narrowed down your creative solutions to three that you want to show the client. You’re ready to show them your scenario analysis. 

Now what? Find out more here >

AIGA ATLANTA HOSTS DOUGLAS DAVIS MAY 23RD @ THE CREATIVE CIRCUS

Remaining relevant as a creative professional takes more than creativity—you need to understand the language of business. The problem is that design school doesn’t teach the strategic language that is now essential to getting your job done. Creative Strategy and the Business of Design fills that void and teaches left-brain business skills to right-brain creative thinkers. You’ll learn about the business objectives and marketing decisions that drive your creative work.

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