Genuine. Thoughtful. Smart. Those adjectives describe my first impressions of Douglas Davis’ book, The Creative Strategy and The Business of Design.
I arranged a meeting with Davis at the HOW Design Live conference in Atlanta. I envisioned him to reflect the same characteristics I gleaned from his writing. He did not disappoint. We discussed his book and his HOW Design University course, which is based on the same idea, at length. I listened to him earnestly explain his motivation for writing the book. His intent is to help creatives speak the language of business so they can convey their design thinking to the decision-makers. As he talked, he proved my suspicions to be correct. This man is the epitome of genuineness and intellect. Not only is he well-informed, but also he eagerly shares his knowledge. Read More Here >