In this episode, I talked with Douglas Davis, creative strategist, the author of Creative Strategy and Business of Design and he is also the principal of The Davis Group LLC.
We talked about his book, getting the right strategy behind your products, how to write a good strategy and what should you take into account when creating products or solving problems for your consumers. His work experience and previous clients include ABN·AMRO Bank, Council for Economic Education, The Economist, HSBC, Tribal DDB, JWT, Deutsch and many others.
Book references during this episode include Hey Whipple Squeeze This by Luke Sullivan, Truth Lies, and Advertising by Jon Steel and Juicing the Orange by Pat Fallon
His book can be bought on Amazon: goo.gl/2iAsfG
About Laroche: www.laroche.co/