If you’re injecting creativity into solving business problems, it’s important to articulate how the business or marketing objectives factored into your solution. The first step is understanding these key business concepts in order to translate the rational language of business into the emotional language of design. Taken from his book Creative Strategy and the Business of Design, Douglas starts with the exposure to and translation of several key business concepts designers should understand. This session is a curated list of the business and marketing concepts most relevant to designers, writers, and art directors in a relevant digestible format. See the session here >