More and More I’ve noticed creatives throwing around the word Strategy, a lot of designers are calling themselves brand strategist and clients expect everyone involved with their brand to be strategic, But what do strategy, strategist and strategic really mean?
Well when you know what those S-words mean you can: defend your work without being defensive, speak and understand the language of business which helps you get work you’re proud of to see the light of day.
This discussion uses a case study to talk through the set of choices, discernment and planning needed to be strategic. Watch here >