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Why businesses need creatives who know strategy and how you can help

January 22, 2023

Douglas Davis, a strategist, professor of design and principal of Brooklyn-based consultancy, The Davis Group, specializes in helping creative teams become more strategic. His Creative Strategy Framework allows designers to organize the chaos in the creative process while weaving business strategy into design execution. In this op-ed, Davis discusses the framework and shows how you can use it to close the gap and answer problems with creativity that’s on brand, on strategy and on message. Read More >

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