How can you solve a creative problem for a client if you don’t speak the same language? In this exclusive Q&A, designer, educator, speaker and author Douglas Davis draws from his book, Creative Strategy & The Business of Design, to show how designers and marketers can avoid getting lost in translation
If you’ve ever heard back about a pitch you didn’t land and wondered why the client didn’t understand your brilliant solution, you may need to learn a new language. That language is called Marketing, and it’s creeping into every conversation you have as a creative person. Read the Article >